EXCLUSIVE: Jay-Z and Kanye's "No Church" Used in Dodge Commercial

The Throne’s “No Church In The Wild” was selected for the new Dodge Dart ad campaign.

Chrysler is set to begin an all-out advertising blitz for its newly developed subcompact – the Dodge Dart. Hoping to complete against the likes of Toyota, Honda and Hyundai, they have positioned the car to appeal to younger drivers by including artists Jay-Z and Kanye West in their advertising.

Chrysler is also making a big bet that consumers will flock to the car because of the number of features and choices that are offered; what the Wall Street Journal calls, “a menu offering as many as 100,000 possible combinations of colors and optional features."

Chrysler Group LLC’s newest compact car will be available in five different basic styles, 12 different exterior colors and up to 14 different interior color schemes, including black and ruby red, and “diesel gray and citrus.” Buyers will pick from up to seven different wheel choices and can get a dashboard they can personalize to show either digital performance data, or virtual analog gauges.

The array of choices is designed to appeal to drivers in their 20s and 30s, says Richard Cox, director of the Dodge brand. Chrysler, which has long been weak in compact cars, concluded that offering more customization and technology was a way to stand out.

By Samod Biobaku
TWITTER: @simplysamad