Beverly Naya, Taiwo Ajayi Lycett, Dakore, Osas Ighodaro, Others shine in 'Fifty Shades Of Black' campaign (+20 Photos) - Simply SAMAD

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Tuesday, August 12, 2014

Beverly Naya, Taiwo Ajayi Lycett, Dakore, Osas Ighodaro, Others shine in 'Fifty Shades Of Black' campaign (+20 Photos)

The great Martin Luther King Jr. once said, "I have a dream that my four little children will one day live in a nation where they will not be judged by the colour of their skin, but by the content of their character" and in furtherance of this belief, Nollywood actress and Model, Beverly Naya recently founded a Fifty Shades of Black campaign.

Naya believes this campaign affects and deserves the support of all black women around the world especially for young Black girls who are besieged with negative messages about all aspects of their blackness.

For black women, that means still being viewed as the antithesis of beauty based on the European standard that excludes Black hair and dark skin.

The media has played a major role in bombarding young black girls with negative images of Blackness while reinforcing the notion that White—and, by association, light— is truly right.

That’s one of the reasons Beverly Naya's 'Fifty Shades of Black' has been embraced by some of Nigeria's high-flying female celebrities including actresses; Taiwo Ajayi Lycett, Dakore Akande, Osas Ighodaro and Linda Ejiofor, TV Presenters - Vimbai Mutinhiri and Stephanie Coker, Singer- Munachi Abii and Model/Fashion Designer Isi Atagamen.

Some people will say that Black women should focus on more important issues than their skin colour and hair but how can we when schools and media focus on it and discriminate against us on that basis?

Naya's effort has been applauded in several quarters as it intends to help teach young girls to love themselves unconditionally and make them become proud of their beautiful skin.

Plans are in top gear to hold a youth tour in September/October 2014 to further drive 'Fifty Shades of Black.'

The images for the opening stage of the campaign were captured by Aham Ibeleme.

Ifan Ifeanyi Michael was the stylist/Creative Director; make-up credit went to David Sucre & Lilian Paul for Flare Beauty while the ladies had their hair styled by Patrick Ibrahim.

The project remains coordinated by its founder Beverly Naya.

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